As content lead for Hertz at Leeds agency Stickyeyes, I came up with this concept alongside the creative team, pitched it to Hertz and then content managed it. This meant working closely with the design team to add elements to really make it pop, running the writing team and copy-editing every single word. It won several awards from the likes of The Drum and the European Search Awards. It drove a 148% increase in organic search traffic and increased order value for Hertz. You can plan your ideal US road trip here and find out more about my work for Hertz here.