I might not be able to pull a good pint, but I can pull together words and ideas for any client, whether B2B, B2C or even a B&B. I believe that any writer worth their salt can write about absolutely anything. Investments? Can do. The best tapas spots in Palma? Muy bueno! A quick guide about digitising liability waivers in education for Adobe? Niche, but turns out that’s right in my wheelhouse. I love a challenge, and can turn around scintillating copy with the scantest of briefs. I’ve also handled digital and content strategy for huge clients, so if you’re looking for creative input, fresh ideas, copy-editing that puts the reader first or just reams of words about whatever it is you do, get in touch.
From rappers to renting cars
Before I was a full-time copywriter, I was a full-time writer. There’s a difference. I’ve written for The Guardian, Loaded, The Observer, Nuts, Arena, Q, as well as editing monthly magazines. I’ve interviewed dozens – maybe hundreds – of rappers for the 20 years I wrote about hip-hop music. From there, I’ve pivoted to conceiving, pitching and project managing a car rental content campaign that won industry awards. Writing teaches you to find your own voice. Copywriting is the art of adopting other tones of voice.
What my clients say
Clients come in all shapes and sizes. The amazing ones who give you comprehensive briefs, want to actually listen to your ideas and pay on time. The busy ones who don’t have a brief and might pay you a bit late but that’s fine as they’re small and you love what they’re doing. And the shouty entrepreneurs who post about their workouts on LinkedIn and want you to do writing ‘for exposure’. Don’t work with those last ones. Here are some nice things some of my best clients have said about me:
Most SEO copy is really boring (and shit) Drew’s isn’t.
I’ve worked with Drew across a wide variety of publications, clients and sectors and he has never let me down. He can get quickly to the heart of a client brief and produce copy that stands out from the crowd. What sets him apart is that he is writing for people first and the algorithms second, which means he nails both.
Andrew Sanders, Audience, Content and Channel Strategy Director at Fanclub & Humankind