It might be a well-known pub crawl for all students and visitors to Leeds, but does the Otley Run really need its very own pub-by-pub guide? Turns out it does. Combining a bit of real-world research with Leeds-List’s vibrant tone of voice, this has a time-on-page of almost nine minutes. It’s an SEO home run – if you’re looking to do the Otley Run, this is the number one Google search result, updated annually to reflect pub closures and changing menus. You can get the full lowdown here.