Professional copywriting that delivers results

Hello. I’m Drew Porter-Emery. You may know me from such clients as first direct, Hertz, LNER, Ocado and Etihad. Or you may not. Either way, I’m a B2C and B2B copywriter who gets it right first time, every time.

Don’t be content with average content

The best writing and content doesn’t just stuff in keywords to fill up space. It engages, it interests and it converts. I’ve spent my career writing copy for the best clients and getting results for them. From travel inspiration to financial advice, tech explainers to home makeovers, consumer competitions to exhaustive guides to nails and screws, I’ve done it all, and I’d like to do it for you as well.

Featured Work

Oury Clark

Financial Services Guides

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Leeds-List

Inspirational Content

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Hertz

Travel Inspiration

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Wabco

B2B for Fleet Management

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Creativity with conversion

The copy on your website, in your email or adorning that glossy brochure of yours isn’t just there for a laugh, is it? You want it to convert customers, to grow brand loyalty and to let people know what you’re all about. Whether you want a conversational tone or need some tricky concepts explaining, a good copywriter will work closely with you, strive to understand your audience and generate the right combo of consonants and vowels to get the job done.

Why me?

I’ve got 30 years of writing and marketing experience. Magazines, websites, social channels, infographics, content planning, campaign strategy, mentoring writers, SEO, client liaison. Clients have included Hertz, CNN, first direct, Ocado, LNER, FirstBus, LeedsBID, Adobe and more, but I’m not resting on my laurels. What works for clients and what works for Google keeps changing, so I keep on top of everything you need to be doing right now. I love the change, I love a challenge, I love a new client, I love stilton and red wine, although I should stress that is not an acceptable form of payment.